Creativity, with respect
Bring your artwork, work with an artist, or create something new.
Made Lore exists to help people turn their own people, characters, groups and stories into something tangible.
We use creative technology, including AI, to make that easier. But the technology is a tool. It does not change something more fundamental:
original creativity matters, human artists matter, and the rights of people who create work should be respected.
Our approach
Human creativity matters
Artists, illustrators, photographers, designers and other creators put skill, judgement and imagination into their work.
Made Lore supports that creativity. We want our tools to give more people access to creative possibilities, not to diminish the work of people who have developed their own craft.
AI is a tool, not the point
Made Lore may use AI-assisted tools to help create, adapt or prepare artwork.
We do not position AI as the reason to buy a Made Lore product. The important part is your idea, your story and what you want to create.
Technology should help you make something meaningful. It should not become more important than the thing you are making.
Original is better
Made Lore is built around creating something that feels genuinely yours.
That might begin with artwork you created yourself, work commissioned from an artist, artwork you are licensed or authorised to use, or something new created through Made Lore’s tools.
We do not support plagiarism, unauthorised copying or copyright infringement.
Creators’ rights matter
Artwork, photographs, illustrations, characters, logos and other creative material can belong to somebody else.
Being able to find an image online does not necessarily mean you have permission to reproduce it.
Please only use work that you created yourself or that you have the appropriate permission or rights to use.
Three ways to create
Bring your artwork
Already have something you created?
Bring it with you and use Made Lore to adapt and personalise it for the products you want to make.
Only upload artwork you created or have permission to use.
Work with an artist
Commissioned artwork and work created by human artists are welcome.
If another person created your artwork, make sure your agreement with them allows you to reproduce it in the way you intend.
Where artist-created work is publicly featured by Made Lore, appropriate permission and attribution should be respected.
Create something new
Have an idea but no finished artwork?
Made Lore Creator can help you develop something new without requiring professional design skills.
Creative technology may be used as part of that process, but the aim remains the same: help you create something original for your people, character, world or story.
What we ask you not to do
Please do not use Made Lore to:
- reproduce artwork you do not own or have permission to use;
- copy another artist’s work and present it as your own;
- deliberately imitate a particular creator’s work in a way that infringes their rights;
- reproduce protected logos, branding or commercial artwork without appropriate permission;
- reproduce recognisable third-party franchise characters or artwork without the necessary rights;
- remove an artist’s attribution where attribution is required;
- use another person’s creative work simply because it is available online.
If you are unsure whether you have the right to use something, check before using it.
What you can create instead
We would rather help you make something that belongs to your story.
- Create your own character rather than copying somebody else’s.
- Build an original party, guild, team or group identity.
- Develop your own symbols, environments and worlds.
- Commission an artist whose work you value.
- Use artwork you already own.
- Or start with an idea and create something new.
That approach is more consistent with what Made Lore exists to do.
How Made Lore uses AI
AI-assisted technology can help us reduce the gap between having an idea and having usable artwork.
Depending on the task, technology may help with things such as:
- creating new artwork from an idea;
- adapting artwork for a particular product;
- extending an image where additional scenery is needed;
- preparing imagery for an available print area;
- supporting parts of the creative and production process.
Where AI is involved, it remains part of the mechanism rather than the Made Lore proposition. The technology should support, not replace artistry and craftsmanship.
Your people. Your story. Your lore.
Artist-created work
We want Made Lore to be somewhere human-created artwork can be used, valued and turned into physical products.
Where we commission or collaborate with artists ourselves, we should agree appropriate usage rights and attribution before their work is published or reproduced.
Where customer or community artwork is displayed publicly, we will only use it where the appropriate permission has been given and any required attribution can be provided.
We will not treat somebody else’s creative work as free promotional material simply because we have access to it.
Copyright and intellectual property
Copyright, trade marks and other intellectual-property rights can apply to creative work, characters, photographs, logos, branding and other material.
You are responsible for making sure you have the rights or permission needed for material you provide to Made Lore.
Made Lore may refuse, restrict or remove material where there is a credible reason to believe that it infringes another person’s rights or breaches our terms.
Our aim is not to police creativity unnecessarily. It is to provide creative freedom without treating somebody else’s work as ours to take.
Think something infringes your rights?
If you believe artwork or other material being used through Made Lore infringes rights that you own or represent, please contact us or complete the form below and provide enough information for us to identify the material and understand your concern.
We will review credible reports and take appropriate action where required.
Privacy: Information submitted through this form will be used to investigate and respond to your rights concern. See our Privacy Policy for further information.
The principle in one sentence
We use technology to make creativity more accessible while respecting the people, work and rights that make creativity possible.